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PORTFOLIO
Logo design is a fascinating exercise.
Take a set of adjectives, mix in some feelings, throw in a dash of pizzazz, let it simmer, and you have a concept.
Then comes the fun part. Getting the concept into a final form. Good logos work on a number of levels. They convey a mood, an idea, perhaps even a promise.
They have to be workhorses, legible on everything from a fax or ballpoint pen to the side of a truck.
A logo must first work in black and white, its simplest form. Even though you see color treatments when you roll over this image, all these logos began their lives in black and white.
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